The Red23 Team

Our Team

Our team is made up of experienced people respected in the industry for their talent, passion and commitment. The Red23 management team have been responsible for delivering some of Australia’s most awarded developments.

We invest in our people and believe that the way that we select, train, motivate and manage our team is key in providing quality service and outcomes across all areas of our business.

Terry Portelli – Managing Director

Terry is a stalwart of the property industry with an impressive career spanning over 20 years and includes first hand experience of all aspects of sales & marketing of residential developments.

Following successful tenures at both Metricon and Oliver Hume, Terry established Red23 in 2007 to provide property developers with a true partner option for outsourcing the sales and marketing of their development. Terry has brought together an experienced management team, hand-picked the industry’s best front line sales staff and successfully developed international and local networks for investors, builders and service providers.

With many satisfied developers, strong builder relationships, happy buyers and investors and a strong reputation in the market, Terry firmly believes that the success of Red23 comes from the results that he and the team have delivered. He is delighted to have the opportunity to work with developers to help them achieve their vision.

Grace Villella – Finance Manager

In her role as Finance Manager for Red23, Grace Villella boasts more than 20 years’ experience in the real estate industry and has been with our company since 2007.

Her experience within the finance and contract administration areas of the property sector ensures our clients are well looked after and all contracts, management of funds and general administration are handled in a professional and efficient manner.

Grace is responsible for the entire process of finalising contracts of sale and she maintains strong and professional relationships with key stakeholders to ensure successful outcomes for all involved.

Bernard Eid – Director, New Homes

Bernard commenced his real estate career in 2001 after completion of his full Estate Agents License. He immediately found his passion in the area of new home and medium density sales and management.

After founding and managing his own building company, Bernard joined the Red23 team in July 2012 bringing with him a great wealth of knowledge and experience. Bernard is well known for his excellent business skills, liaising with key stakeholders to develop housing opportunities for house and land packages and medium density sites, and his commitment to achieving great results.

Andrew Perkins – General Manager of Research & Business Development

Andrew has had an impressive career in property spanning 15 years. He has built a strong reputation in delivering real-time market intelligence to key industry stakeholders including developers, financial institutions, key state government agencies and local government.

Andrew is a former Urban Development Institute of Australia in Victoria (UDIAV) board member and a former member of the Urban Development Institute of New South Wales (UDIANSW) Land Release and Housing Delivery Committee. He was also appointed to the Property Council of Victoria’s Research Committee in 2015.

Hoang Ho – Research & Development Manager

Hoang is a fully qualified valuer and has accumulated experience over a broad range of property segments conducting valuations and market research. Hoang was appointed Research & Development Manager for Red23 in 2012.

Responsible for the property research across a vast range of market segments and working closely with the sales & marketing teams, Hoang ensures that clients are well informed of relevant development activity within the market place and have the relevant intellectual data to make key decisions for property development.

Nicholas Lacarruba  – Project Manager

Nicholas began his career in the real estate industry in 2011 as a Project Coordinator after completing a Bachelor of Applied Science (property and valuation) degree at RMIT. He quickly progressed to executive level due to his hard work, commitment and passion for the industry.

He joins the Red23 team as Project Manager where his understanding of the current market and in-depth project management knowledge will be instrumental in delivering successful residential communities. He enjoys the diversity the job presents, from project launching, planning, brand development to on-going sales strategies, builder relationships and estate management.

Nicholas has exceptional communication skills and his professional manner and energetic approach to his work ensures that clients receive the highest possible level of service, which produce results.

Melissa McPherson – Marketing Manager

Melissa joined Red23 in February 2016 as Marketing Manager with over a decade of experience in the property industry with Australia’s largest project marketing group.   Here she amassed an incredible wealth of knowledge in the sales and marketing of new land estates and was instrumental in the implementation of a variety of targeted campaigns in collaboration with Melbourne’s best builders.

In her role as Marketing Manager, Melissa works closely with the Executive Team to deliver a variety of assets for developer clients including project marketing plans and market analysis, marketing budgets, sales office set ups, marketing and sales support for new project launches, branding and advertising collateral, brand management and strategic marketing advice, across Victorian, New South Wales and Queensland portfolios.

Melissa’s commitment to the company, strong interpersonal skills and targeted marketing expertise will see her thrive in her role as Marketing Manager where she will be an invaluable asset to Red23.

Zoaneta Georgievska – Marketing Communications Manager

Zoaneta Georgievska joined the Red23 team in 2013 having worked on many real estate and land development projects across Melbourne.

She has more than 15 years’ experience in real estate marketing and advertising and is accountable for creating and implementing effective marketing communications for Red23.

Zoaneta’s passion, dedication and keen eye for detail ensures a high level of service, support and guidance for our clients.

Sales, Marketing & Operations Team

Red23 employs a team of experienced sales, marketing and administration staff who work hand-in-hand with our management team to “get the job done”.

Our team is made up of experienced people respected in the industry for their talent, passion and commitment who are assigned to each project for its duration. The depth of experience within our team enables Red23 to provide effective and appropriate support to the property developers who are our clients and the property buyers who are our customers.