Research Hub

The benefit of real time market intelligence

Red23 invests in local, regional and national research. Our research team is focused on delivering real time market intelligence to our clients. We are not a consultancy, rather an exclusive service to our partners.

Red23 offers both economic analysis and growth area expertise - fundamentals to a competitive project strategy. We also provide our developer partners with tailored market research and monthly competitor dashboards to help monitor the competitive landscape.

Red23 Research Hub | Aug.’18

  • Median land price falls for the 3rd consecutive month to $345,000.
  • The near 1% decline equates to around $100 per day.
  • The median land price has now fallen by close to 3% over the last 90 days.
  • Five of the 7 municipalities recorded a drop in price during July: Mitchell remains the most affordable municipality ($285,000).
  • Over the last 24 months, the percentage of small lot product (less than 400 sqm.) in the market has risen from 44.9% to 47.3%.

Red23 Research Hub | Jul.’18

  • Melbourne’s median growth area land price drops for the second consecutive month.
  • The 0.7 per cent drop equates to $2,500, or around $85 per day.
  • That said, over the 12 months, the median land price has increased by 23 per cent or around $65,000.
  • More projects launched than completed over the last three years, a net increase of around 18,000 lots.
  • During Jun. ’18, six of the seven growth area municipalities recorded a fall (excluding Hume).

Red23 Research Hub | Jun.’18

  • Melbourne’s median growth area land price is now $350,500, a MoM fall of 0.6 per cent ($4,500): the first fall since the beginning of 2017.
  • Albeit, land prices have still risen by 27 per cent, YoY.
  • Point Cook remains the most expensive suburb ($499,000), while Melton South ($269,000) is the most affordable.
  • Whittlesea recorded largest MoM land price fall of 3.7 per cent ($14,000).
  • The median land size remained steady for the month (445 sqm).

To join the research hub, email andrew@red23.com.au 

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Over the years, Carlisle Homes has worked with the Red23 team to deliver great results via well thought-out house and land promotions on a number of projects across Melbourne’s greenfield sites.

Hans Oudemans
General Manager Sales – Carlisle Homes

Red23 and Red23 New Homes breadth and depth of experience in sales and marketing, is a testament to their team.

David Lunardi
Development Manager – Intrapac Projects

I want to thank Frank Franze for his amazing service and advice through the whole purchase of our first block of land. He was patient, professional, knowledgeable and just a lovely person.

Jessica Louise
Customer

Resi Ventures appointed Red23 after considering several options and felt that Red23 was the best fit for our development based on their strong work ethic, attention to detail and well respected sales team. They have been proactive from the beginning and integrated themselves into our team seamlessly.

Khurram Saeed
Director – ResiVentures

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