About Red23

Valuing Relationships, Optimising Opportunities

Red23 are a specialist sales and marketing partner for land developments, medium density and mixed-use property development projects across Victoria, NSW and QLD.

We become an extension of our client’s development team and seamlessly create tailored and nimble marketing and sales strategies, based on timely and customised research, to enhance new land and housing projects.


Our Team

Our experienced staff work closely together to achieve great results.

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Servicing the eastern seaboard of Australia, Red23 offers a complete suite of services including:

  • Sales - A proven approach and a passionate and proactive sales team.
  • Research - Delivering the benefit of real time market intelligence.
  • Marketing - Marketing advice and implementation from experienced professionals.
  • Medium Density - Providing turn-key medium density solutions.
  • Finance & Admin - Covering finance, contract administration and legal.
  • Acquisitions - We identify and secure project sites for new communities.

Established 11 years' ago by Terry Portelli, red23 is today home to over 40 staff with offices in Victoria, Burleigh Heads, Queensland and Guangzhou, China and has established networks for investors, builders and service providers.

Our passion, drive, expertise and customer focused approach evoke a sense of inspiration when creating communities where people and families love to live and are proud to call home. We optimise opportunities for our clients and deliver results and personal service our buyers and developers expect.

Above all else, we value the relationships we establish with our clients, success through results, and customer service.

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