Our
Services
At red23, we strive to complement our clients’ businesses by offering a suite of integrated value-added services.
Project Marketing
Project Marketing
Our marketing strategies and recommendations are based on solid quantitative and qualitative research insights. We continually monitor results and proactively adjust and optimise when needed.
red23 has an experienced graphic design department who provides timely, economical and brilliant creative solutions to projects.
Our CRM Department manages all project databases and develops customer and project insights for strategic marketing and sales decision making.
The team owns the customer journey, sending targeted and timely communications to assist the buying decisions of our buyers.
Project Sales
Project Sales
red23’s responsibility goes beyond a project sales service. We see ourselves as on-site ambassadors, who guard and champion the brand identity of the project and the Developer.
We consider our Developer’s project as our project. We remain vigilant with the presentation of the Sales environment and development site as well as the maintenance of our essential signage and point of sale.
Our Sales Consultants become part of the project’s fabric. Not only are they the first port of call for customers, our team are active within the growing community and become the connection between purchasers and the Developer.
We see our Sales Consultants as an extension to the Marketing team. Our team will seek out and promote local marketing initiatives within the broader community.
Our Built Form sales and support staff are experienced in turn-key home solutions. We specialise in end-to-end product design, construction and channel sales.
Development & Project Management
Development & Project Management
red23 provides client-side development and project management services for residential land subdivisions and medium density projects.
Our services encompass the entire development process from concept through to delivery:
- Pre-Acquisition Analysis and Due-Diligence
- Site Feasibility Studies
- Design Management
- Statutory Approvals
- Consultant Team Coordination
- Tender Negotiation
- Construction Management
- Contract Administration
- Cost Management
- Programming
- Sales and Marketing
- Delivery and Handover
As your development partner, red23 will manage the project triangle to ensure the best time, quality and cost factors are achieved.
Research
Research
red23 offers both economic analysis and residential growth area intelligence. We have an industry leading research department, which is solely focused on delivering up-to-the minute metropolitan and regional market intelligence to drive marketing and sales strategies and deliver on best returns for investment targets.
Project Marketing
Our marketing strategies and recommendations are based on solid quantitative and qualitative research insights. We continually monitor results and proactively adjust and optimise when needed.
red23 has an experienced graphic design department who provides timely, economical and brilliant creative solutions to projects.
Our CRM Department manages all project databases and develops customer and project insights for strategic marketing and sales decision making.
The team owns the customer journey, sending targeted and timely communications to assist the buying decisions of our buyers.
Medium Density
Medium Density
Providing turn-key medium density solutions
red23 has a dedicated team that actively sources and transacts medium density and broad acre holdings within Melbourne and Greater Victoria’s growth corridors as well as peri-urban municipalities.
Our experienced team provides a complete service, specialising in tailored market research, end-to-end product design, construction as well as marketing and sales conversion.
We help our clients identify opportunities in locations most suitable for their business and assist in facilitating all aspects for a smooth transaction:
- Sourcing the development opportunity
- Negotiation on and off market opportunities
- Due diligence
- Market research
Acquisitions
Acquisitions
Identify, Analyse and Secure Project Sites
At red23 we identify, analyse and secure project sites in collaboration with developers and landowners to ensure the best possible outcome. Our acquisition specialists can work to a specific brief to find and secure sites in a chosen region or to provide developers with options that we have already identified. Red23's land acquisition department was established to assist our developer partners in growing their property portfolio and securing a future pipeline of developable land.
We work to secure land that is within Melbourne's growth corridors and identified Precinct Structure Plans as set by the relevant government authorities. We also work exclusively with developer partners to identify areas of interest and work through strategic plans to target specific properties. Our expert consultants assist during the due diligence phase to establish a fair and reasonable cost to purchase including indicative sales rates, construction and marketing costs.
We are also equipped to market broad acre land for our developer clients should they wish to sell an asset for any reason. Our experience in broad acre purchases and sales is extensive so please contact us to discuss how we can help you with your next acquisition or sale.
Finance & Contract Administration
Finance & Contract Administration
Successful management of finance, contract administration and legal correspondence.
At red23 we understand how critical attention to detail is to ensure the successful completion of sale.
Our administration department will be with you every step of the way to effectively manage contracts from deposit to closure of sale.
red23 will be in regular contact with purchasers at key critical points to ensure a seamless process and to minimise risks.
The critical support will include the administration of all contracts and deposit monies, financial management of deposits, administration of all fund transfers and completion of legal correspondence and contract processes.
We will also manage purchaser records, provide full and transparent reporting and ensure that all contractual and legislative obligations are met.