red23 are a specialist sales and marketing partner for land developments, medium density and mixed-use property development projects across Victoria.


We become an extension of our client’s development team and seamlessly create tailored and nimble marketing and sales strategies, based on timely and customised research, to enhance new land and housing projects.


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Servicing the Eastern Seaboard of Australia

red23 offers a complete suite of services including:

Sales - A proven approach and a passionate and proactive sales team.

Research - Delivering the benefit of real time market intelligence.

Marketing - Marketing advice and implementation from experienced professionals.

Medium Density - Providing turn-key medium density solutions.

Finance & Admin - Covering finance, contract administration and legal.

Acquisitions - We identify and secure project sites for new communities.

Established 2007 by Terry Portelli, red23 is an equal opportunity employer with a multicultural team and established networks for investors, builders and service providers. Our passion, drive, expertise and customer focused approach evoke a sense of inspiration when creating communities where people and families love to live and are proud to call home. We optimise opportunities for our clients and deliver results and personal service our buyers and developers expect. Above all else, we value the relationships we establish with our clients, success through results, and customer service.

Our Process

Developing tailored marketing and sales strategies that produce results.

At red23, we are focused on developing unique solutions through tailored marketing and sales strategies based on our clients’ individual businesses, brands and goals.

red23’s ability to deliver unique value-adding strategies provides project differentiation from the current and emerging competitive environment.

We stay nimble and flexible in our approach and offer end-to-end support and expertise required to successfully market the developments we represent.

Our practical and hands-on approach ensures that we provide the right advice and implement effective marketing strategies, which we monitor and adjust accordingly during the life of the project.

We manage your development through its lifetime by building and managing relationships with customers, builders, and a wide range of stakeholders important to your development.

We pride ourselves on our passion and drive, which fosters an environment ripe for creating inspiring communities where people and families love to live and are proud to call home.

No matter how big or small a residential project is, red23 shares the same passion with developers in creating communities, places and homes where people want to live, grow and invest in.

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Meet the Team

Terry Portelli

Managing Director


Nicholas Lacarruba

Project Director


Bernard Eid



Delena Bajada

General Manager


Hoang Vo -Tran

Research Development Manager


Melissa McPherson

Project Manager


Heath Pericaud

CRM Manager


Steve White

Design & Art Direction


Melanie Rowe

Investment Manager


Rita Villella

Contract Administration & Trust Account Manager